According to the generally accepted, widespread definition, Employer brand is a term used to describe a company's reputation and the value it provides to its employees.
On the other hand, the role of Employer branding, and of all those in charge of taking care of that part of the business, is recognized in the activities that make our company a desirable place to work and enable us to attract new, talented employees and retain existing, quality staff.
In today's job market, which is characterized by a shortage of workforce and the departure of workers and where the level of employee loyalty to the company is declining from year to year, working on employer branding is less and less a matter of our desires, and increasingly a matter of necessity.
We can confirm this in the following data:
- As many as 9 out of 10 job seekers would apply for a job with an employer who actively cares for their brand.
- Quality investing in employer branding can reduce the rate of unwanted employee departures by 28 percent.
Now, after explaining the role of employer branding and its value to our business success, we need to emphasize that classic forms of employer branding became a thing of the past.
According to Johan Driessens, one of the world's leading experts in the field of employer branding, who is proud to be named 'director of enthusiasm', classic employer branding is dead and has given way to new, different and more imaginative solutions.
Therefore, in order to keep up with current trends in the selection and recruiting process, HR departments need to be open to new things and change their thinking.
By teaching ''Full employer branding experience'' Johan will reveal to us his own vision of how to attract and retain the right talent through authentic experience and create a workplace where everyone will want to (and will not have to).